Just plainly superb.

An exellent book. Detailed where necessary, but still concise. I am in the process of building the Greenland design that Morris recommends as a first qayaq and find the directions easy to follow and complete.
You can order supplies from Morris if you choose to build a boat.

Great pictures and drawings. Occasional unclear directions, but over-all, this is the best book I have ever seen for building a
skin boat.

This book is well worth the cover price. It will make you think about every single word you put on your marketing material. I encourage sales professionals to read it too. Reason: So many of the Salespeople I consult with are responsible to write their own letters and are sending numerous emails to clients. The more you can understand the art of persuasion and word power, the better your sales!

One of the few business books I have not regreted buying. Will give it to my marketing communications manager, fair and events manager, etc to read the respective sections. The part about "lazy" copywriting is especially amusing.

Get the jump on the competition! Guaranteed! This book is a proven way to boost the sales and increase the bottom line of any business! I have the track record to prove it.In the summer of 2000, it helped me close deals with three b-to-b clients. It also, after reading it five times in two months, enabled me to increase the sales and visibility of three other clients. And I did it all within the space of about five months.In no uncertain terms, the book helped me to increase the response rate to a number of direct marketing campaigns for myself and both service and produt oriented businesses.In this hefty volume, Bly explains the differences between consumer and b-to-b marketing. He shows the relation between "features" and "benefits" in copy as well as the effective use of technical info to sell various products in catalogs, ads, brochures and direct mail.Bly is the preeminent authority on b-to-b marketing who successfully writes for some of the largest businesses in the United States. His wealth of knowledge shines through.Besides showing you how to sell through direct marketing, he explains in detail how to measure and track your results. He gives tips on testing and explains what you should do before, during and after a campaign.His information on technical writing and selling technical products is especially useful, given the fact that he is an engineer.If you are serious about starting or improving a b-to-b direct marketing campaign, and you want details about the vital tools and mechanics of marketing, this is the book you should have.Be sure to get it before your competition does.

First things first: If there was a ten star rating it would apply
to this book. Secondly, I found these authors through another of
their books, "Precalculus With Limits - A Graphing Approach". That book was just as well written. Truth be told, I would buy any of their books, sight unseen. They are a students
teacher and a teachers teacher. They don't sacrifice rigor, nor do they forget the mathematical maturity of their student audience. Using their books alone, and self-study (no classes,
tutors, or the intellectual diet pill category of "Calculus Made
Simple" or "Calculus The Easy Way" silver bullets I filled a forty year gap in math studies in 1-1/2 years to the point of
acing the AP Calculus and AP Physics Exams. Knowing calculus prior to beginning physics with calculus is an absolute necessity. I am no genuis. I do not have exceptional ability. I simply had the advantage of two textbooks written by teachers who
really care and take a mentoring approach to writing. All of this
has really been a long-winded way of saying that with this book
and a healthy dose of strong motivation and perserverance you will succeed in your calculus courses.

The best book about Calculus I ever seen. Read it and you will know all about you need to love mathematics.

This is no doubt the best textbook I have ever owned in any subject. I've never been able to actually read through a math text untill this book came along. The analytic graphs are colorful (and the 3-D generated ones are simply astounding) which is totally different from the dull, dreary, and nightmarish math texts from my past. This math book is unlike any other I have seen before -- in a class of its own. There are plenty of examples, charts, and many many exercises(some especially challenging). I went through Calculus I and have taught myself Calc II within a matter of weeks. Highly recommended.

Explore these powerful astrological evaluations of the causes and effects of the September 11th attacks. With a selection of readings from popular astrologers such as Robert Hand and Jonathan Keyes, you'll have the opportunity to look at these events from several perspectives. How were the charts of George W. Bush and the United States itself, impacted? What were the economic influences involved?

I particularly enjoyed the fact that every perspective wasn't devoted to the USA, corporate, we are the chosen children of capitalism viewpoint. Instead, we're treated to far more objective looks at the events (and the provocations) which led up to them.

Finally, we're shown a glimpse of what is to come. Offering some astrological probabilities of upcoming aspects, we are invited to see fresh possibilities and insights.

I enjoyed this book far more than I usually do, when several astrologers get together and caucus over the same bit of information. The repetition we may see only serves to reinforce particular ideas and the articles are woven together into a seamless and unified whole.

This work is a terrific resource for anyone interested in understanding not only the astrological correspondences to 9/11/01, but also the implications for the economy and for the collective psyche. Essays are written by top-notch astrologers and are accompanied by maps and charts for illustration. Well worth reading!

The nature of the subject and the writing quality of the seven astrologers involved (the most famous being Robert Hand) make this a very unusual book. A very, very, very broad range of astrological and non-astrological perspectives are very carefully covered in this assessment of the terrorist attacks on America and some of the possible implications for all of us.

Astrologically the main emphasis is on interpretations of the charts of the events in September, together with related charts such as those of the United States, George W. Bush and, to some extent, Osama Bin Laden. Many other charts are also considered such as the World Trade Centre bombing in 1993 and the national chart for Israel. Interpretations of the Saturn-Pluto opposition transit through 2001 and 2002 receive particular attention throughout the book.

The astrology is continually placed in a broad context, with extensive considerations of the historical, political, and economical background to the attacks, together with similar perspectives on the consequences. Many questions are asked. Did the perpetrators use astrology? Did the terrorists intend to crash into the White House? Where do we go from here? Very occasionally some of the views appear rather fanciful, but overall this is superb stuff that does intelligent justice to modern astrology.

I bought this book sight-unseen on the basis of reviews and, honestly, was a little disappointed. This book is basically a collection of the author's own pictures he has taken in his years of travelling the world and visiting bridges. I think the personality of the book will win you over because he really does have a wonderful appreciation of bridges. But if it was cloudy the day he visited that bridge, you get a picture on a cloudy day. I also thought the printing was not great quality.

I'm a giver of books: novels, poetry, cookbooks, and more than any other single book, this one: "Bridging." It has art and love, form and metaphor. The beautiful images and the metaphor of "bridging" -- and the personality of the recipient and the occasion for the gift -- make inscribing the book for a friend a pleasure.

I grew up with the Mississippi bridges of St. Louis and have lived for decades with the bridges of New York City -- so I feel that the photographer is a kindred spirit and made this book for me. Cortright awakens the eye and mind to the beauty of bridges -- from all angles and in all weathers. These are not promotional postcards, but lovingly composed and arranged photographs that give us not only the settings but the personalities of these bridges.

See the Civil Engineering review below for a fine appreciation of bridge builders' and Cortright's achievements -- technically and aesthetically. Better yet, take a look at the book.

"CIVIL ENGINEERING" PROCEEDINGS OF THE INSTITUTION OF CIVIL ENGINEERS LONDON, NOVEMBER 1998

Bridging - discovering the beauty of bridges

This is a little book (235 x 187 x 13mm) in metric measurement, but it is a very big book when one considers the quality of its construction and the quality of its contents. Its stitched signatures contain 283 glossy full colour bridge photographs from 16 North American and European countries. The photographs selected for publication were of bridges constructed throughout the last 20 centuries, including 20 stone structures of Roman construction. The book consists primarily of photographs, with a brief introductory text for various book divisions, and brief and generally interesting photo captions. The book appears to be a labour of love for Mr Robert S. Cortright, a retired banker, and his patient and supportive wife Kathy who initially were

'enthusiastic tourists, thrilled with all of the sights encountered in travel. Gradually [their] focus of attention and the focus of the camera began to be concentrated upon bridges. Ultimately, that concentration escalated to the level of an obsession.'

This obsession, supported and guided by a perceptive eye and an intuitive appreciation for the conceptual genius and exceptional craftsmanship displayed by early bridge builders, and by the time, patience, and persistence to locate suitable perspectives, resulted in a portfolio of over 4,000 bridge photographs from 20 countries. Of these, nearly 300, considered by Robert Cortright to be his best, now grace the pages of this fine publication.

Unfortunately, the editors, in an apparent effort to achieve page format variety, an effort that has generally succeeded, spoiled a few of the larger photographs by superimposing caption text directly on the photographs. However, this one fault diminishes the overall quality of the book only slightly.

Bridging will make a suitable companion to Fritz Leonhardt's Bridges: aesthetics and design and to the Highway Agency's The appearance of bridges. It should be in the personal library of all bridge engineers, architects and other fine bridge enthusiasts. For those interested in this book, copies should be obtained as soon as possible, since the modest cover price of $29.95 suggests that its first edition may not be available for long. M. P. Burke

This was the original book of C++ "idioms and traps", full of practical details such as where to use virtual destructors and the correct way to write the copy constructor and assignment operators. Then Scott Meyer's book came along with such sparkle and wit that I put this book aside, even though they pretty much covered the same ground. The second edition of Meyers' book covers the new ANSI standard - and while this was needed, it has a fair amount of "code lawyering" and is no longer a breeze to read. I'm glad I held onto the Murray book to cover the basic concepts, even though it's slightly out of date.

Once you have good knowledge of the basics and know basic OOP, you should start reading this book. This book has lots of good information reguarding design and loop holes all new programer can commit. But its best feature is that its so easy to understand.

For the reviewer below that stated that this book is dated because it does not cover templates could not be farther from reality, as apparently he has not read the book nor has he looked at the table of contents. If my eyes are still functional, this book has two chapters consectutive dedicated to to templates, chapter 7 [Templates] and 8[Advanced Templates]. This book is easy to read and for the novice wanting to get up to speed on the syxtax of the language and more importantly when and how to use each contruct of the language, this book has no equal except two other books. The books are Kayshav Dattatri's C++ Effective Object Oriented Software Construction and James O. Copliens Advanced C++: Styles and Idioms from Prentice Hall and Addison Wesley respectively. This book is not even 300 pages which allows you to read it again and bolster what you vacumed on the first pass and ready for instinctive mastery for the second and third passes if you are really ambitious. The discussion on smart pointers is informative and will assist you in your way to patternizing COM code. This book is for all experience types and serves as a perfect desktop reference guide for C++ masters alike. With this book and the two mentioned above, plus the C++ IO Streams Handbook by Beale, there are no other books you should refer to, probably including Stroustrup's.

The endnotes would lead you to believe this is just another popular pirate saga but it is actually much more. Ritchie actually tells a tale more concerned with the political, social, and economic realities of 17th century England than piracy and wayward ambition. His presentation is easily read, very well documented, and a bit shocking in its revelations of political corruption and backstabbing. Ritchie clearly possesses an impressive working knowledge of the source material available in the British Museum and the Colonial Office of which any scholar would be jealous. It is unfortunate that material is lacking to permit a better examination of Kidd's character and motivations and Dr Ritchie is often left to delve into the hazardous realm of speculation and supposition in this regard. Overall, however, he deftly uses Captain Kidd as a blank canvas while the overlaying picture he paints of merry olde England is what really makes the book worthwhile. PS-The more you read the better it gets.

This book makes you hostage from start to finish Was the captain out on the seas in quest for something other than treasure You Decide Great read

It is ironic that Captain Kidd is one of the most famous pirates of all time considering that he was probably one of the worst and most unlucky pirate of them all. This book chronicles the adventures of those most "notorious of pirates" and gives an excellent account of the times that came to be known as the Golden Age of Piracy from about 1695-1730. Here are found names like Edward Teach, or Blackbeard as he is better known, Bartholomew Roberts, Edward England, and their ilk. Armed with tales of hidden treasure and cold steel cutlasses, Robert Ritchie weaves a wonderful tale of the time of the pirates as they plundered shipping and coastal towns from the Caribbean to the Indian Ocean in search of excitement and riches. The book focuses on the exploits of William Kidd, a man hired as a pirate hunter in a time when crime on the high seas was taking its toll on an emerging global commerce. Kidd is a poor pirate hunter, but when his crew evetually threatens to mutiny, he is forced to turn to piracy himself. We see Kidd slowly spiral into oblivion as his crew and his life are pulled into the blackest depths of self-destruction. Kidd is finally captured by treachery and put on trial as a scapegoat for the financial ruin and embarrassment he has caused his secret aristocratic backers; made the victim of a conspiracy gone awry. This is a great book on a fascinating subject that has too often been shrouded in myth.

I loved the silly stories of Centerburg as a kid and hoped that my nine-year-old nephew would not find the material too dated to understand. No worries! He laughs out loud at the complicated adventures that ensnare Homer Price and his friends. I'm pleased that he's enjoying a book that enlarges his vocabulary and his ideas about life way back in the mid-twentieth century.

This is a great sequel to the original "Homer Price". Homer and his friends are off on more wacky adventures, each one funnier than the last. The final story, in which Homer and his fellow citizens are literally dancing all over town, is one of the most hilarious children's tales ever written. McCloskey had magic in his writing pen and his drawing pencil; it's hard to say which are better, the stories or the illustrations. Suffice to say that they all add up to a wonderful book for young folks. Highly recommended.

The Adventures of Homer Price in the quaint town of Centerburg are flat out hilarious. Homer's uncle Hercules quickly sets the tone of disbelief by spinning some yarns that have just enough "truth" to them to be plausible. This is a truly a story of the American Scene in a time when people entertained themselves by gabbing with one another and singing songs together instead of hiding in the basement watching videos. Good old timey values like hucksterism, lying, and cheating face the good natured community of Centerburg and sometimes turn it upside down. Strange things happen in Centerburg, and the curious Homer Price is going to get to the bottom of it. Robert McClosky is also one of our finest illustrators and his lively drawings add texture and background to the story. Highly Recommeded.

"Typically a top management team goes off for three days," writes the author Quinn. "They hole up in a room with lots of flip charts and go to work." Then he says that when they're through they typically write words on small cards and pass them out to employees. Sadly, he observes these cards are "ignored and things go on as before." The premise underlying this book is that Quinn would have us care enough to change this way of thinking. The key, he says, is to stop doing things out of self-interest and start identifying and going after the shared goals of the group. He does a nice job of working good examples into his text. He also points out how risky it is to be a true leader since it involves overcoming a fear of failure when trying something new. He also does a nice job of making clear that hierarchy in itself is not a bad thing; it's only bad when they're perceived as mechanisms that result in getting nothing done. "Hierarchies become frozen bureaucracies due to the failure of human courage." He makes a compelling case for why it's crucial to skip the hollow words and dare to lead toward change. Only then can organizations hope for real change.

Hopefully, you have already read some (if not all) of Quinn's earlier books, especially Deep Change which serves as an excellent introduction to this one. In the Preface, he explains that this book "is about changing the world. It is about coming to a deep understanding of human beings and human relationships." He then adds, "The book focuses on vision, unconditional confidence, and profound impact. It is about the mastery of human influence, transformational power, and the capacity to accomplish extraordinary things. It argues that everyone of us is a change agent." It is important to add, that Quinn advocates "deep change" as opposed to "incremental change." Moreover, no organization can achieve deep change unless and until those within that organization achieve deep change. So as I understand it, each of us must assume full authority as well as responsibility for (and have control of) our personal development. "There is a language of transformation. Yet most of us are cut off from that language. All our lives we have been explicitly taught to see human influence as an exercise in domination." Even the most sensitive among us is shaped by this paradigm or worldview. But this outlook prevents us from seeing more deeply into the actual workings of human systems. This book demonstrates an alternative system."

Quinn recalls the remark by Oliver Wendell Holmes that he placed little value in simplicity that lay on this side of complexity but a great deal of value on simplicity that lay on the other side. The framework within which Quinn presents his material comes from the "seed thoughts" of people who have mastered "the language of transformation." By "seed thoughts" Quinn means some of the "core notions that masters of transformation hold in common, the simplicity they send us from the other side of complexity." Specifically, Jesus, Gandhi, and Martin Luther King, Jr.

Quinn focuses on eight (8) "seed thoughts" (eg Envision the Productive Community, First Look Within, Embrace the Hypocritical Self), providing brief quotations from each of the three "masters of transformation" which he correlates with each of the eight "seed thoughts." His objective is to explain how Advanced Change Theory (ACT) can enable individuals to achieve deep change in their own lives and then within their organizations. The title of this book (Change the World) may be somewhat misleading. I wholeheartedly agree with Quinn that "ordinary people can accomplish extraordinary results", both individually and as members of a group. I also agree that Jesus, Gandhi, and King were "masters of transformation" within their respective spheres of influence as were Carnegie, Edison, Ford, Morgan, and Rockefeller within their own. Quinn's basic idea is sound. He and I may differ only when defining terms such as "change" and "world."

I urge you to read this book, to consider very carefully what ACT offers to you (personally) and to your organization, and then to select whatever is most appropriate. Quinn provides an eloquent and convincing argument in support of his concept of deep change; better yet, he suggests all manner of strategies and tactics to achieve and sustain it; even better yet, almost anyone who reads this book already has the resources required. If you need help to organize and allocate those resources, and truly powerful encouragement to support your efforts in process, look no further.

Most books on change posit the concept that the leader has to change herself or himself before the organization or community can improve. This book sets a high standard by encouraging ordinary people to follow the examples of Jesus, Gandhi and Martin Luther King, Jr.

I heard Norman Schwartzkopf speak once about leadership. He said, "Be the leader you would like to have." That's the essence of this book.

Each principle is established by showing a quote from each of the three models, and then is followed by stories of ordinary people as well as those in major organizations.

The principles expressed here entail going several psychological levels lower into the human psyche than I have seen in other leadership books.

"Envision the productive community" is important as a first step, because chances are no one else sees the way that the people could cooperate to create much more. Human beings have trouble imagining what they have not yet seen, so those who are good at this can provide very valuable guidance to the others.

"First look within" is a good second step because it concentrates oneself on why one wants to change. It is very easy to want the change for the wrong reasons (pride, self-esteem, or misdirected ego). You have to purge that and focus on selfless reasons for changing.

"Embrace the hypocritical self" was very impressive to me as a concept. Almost every leader I know is actually partly driven by hypocritical motives. Even the Stephen Covey books show examples where he seems to have been operating hypocritically. I sense this issue in many of my consulting projects, and find that it is difficult for people to address this.

"Transcend fear" is good advice, too, because trying to make such large changes will undoubtedly encourage unusual levels of fear. Working through the fear is good for the leader and those who will benefit from the change.

"Embody a vision of the common good" is essential inspiration to carry the vision forward both internally and by drawing support from others.

"Disrupt the system" is based on complexity science. By creating disruption, you create the largest potential for self-organizing solutions to be generated.

"Surrender to the emergent process" is a follow-on application of complexity science. You have to trust what is working, because it will lead to other self-organizing improvements. Trying to "manage" this process at this change will simply shortchange its potential.

"Entice through moral power" is something that needs to permeate each of the earlier stages. There is a compelling quality to moral power that draws attention and commands respect and action. Here, the leader must be clearly acting from beyond self-interest to attract the collective support of those who respect the same moral tenets.

I found this combination to be a unique synthesis of how change leadership can be accomplished. I can recognize the model from cases I have seen that worked and missing elements from the model in cases that did not work. I think the author has made an important step forward with this thinking. My only quibble is that the ordinary person reading this book may still have a conflict between the original reasons for seeking a change and the realities of how to pursue such a change. Almost everyone is attracted to making a difference initially because of a desire for self-aggrandizement. Early in the process, people may not be able to abandon that ego-based need for a selfless one. I suspect that more help is needed in this area than the book provides.

Overcome your disbelief and misconception stalls about making beneficial changes!

LONDON CITY SECRETS is a little book of good places to visit the next time you're in England. The authors describe their book as a "highly subjective" collection of recommendations, not an all-inclusive list of places to eat, sleep, visit in London. The folks making the recommendations are artists, writers, historians, and others who live and work in London. They share favorite spots to eat; favorite paintings, sculptures or museums; favorite walks, historical houses and other spots discovered over the years.

LONDON CITY SECRETS is divided into 13 areas: 1/ Trafalgar Square, Soho and Covent Garden; 2/ St James, Westminster, & the Embankment; 3/ Hyde Park & Chelsea; 4/ Oxford Street and Mayfair; 5/ Regent's Park & Camden Town; 6/ Bloomsbury & King's Cross; 7/ Islington & Clerkenwell; 8/ The City (of London); 9/ The South Bank; 10/ Notting Hill & The West; 11/ Hampstead & The North; 12/ The East End & Beyond; and 13/ South of the River.

Because the selections are subjective, the National Gallery and the Victoria & Albert Museum are mentioned, whereas the National Maritime Museum is not. Fortnum and Mason is included, Mark's & Spencer is not. Scrubb's prison is listed, the Tower of London is not. Plenty of good places to eat are listed, no good places to sleep are included. Never thought you'd visit Islington? You might find yourself eating at the Smithfield Market, Moro's, or the Quality Chop House. Think the East End is a dump? You might discover a science fiction ride on the nighttime tube.

Symbols are placed next to sites with London Underground stops and places to eat. Plenty of bars, pubs, and other assorted oddball watering holes are included. The various authors, artists, etc. also recommend plenty of additional reading material about favorite spots. LONDON CITY SECRETS is eccentric, esoteric, and entertaining.

LONDON, of the City Secrets series of travel guides, is a little gem that will easily fit into a pocket of your travel vest as you set out to explore what is arguably the world's greatest city.

This volume, small in size but rich in information, divides Britain's capital into thirteen areas according to a scheme that escapes me. However, no matter. Each area, e.g. Hyde Park & Chelsea, The City, Oxford Street & Mayfair, or The East End & Beyond, is preceded by a map on which is marked each point of interest included in that section. And what you will find are both famous and little-known museums, historic buildings, art galleries, libraries, shops, pubs, churches, eateries, parks, squares, streets, memorials, and gardens. Each includes, at least, an address or location and the name of the nearest Underground or rail station. If relevant, there's also a phone number and/or the date the place was founded or constructed. The core of each listing is a short descriptive commentary by a contributing journalist, architect, philosopher, playwright, professor, author, historian, poet, curator, or some other professional of similar dignity. At the end of the book are an Index of Recommended Reading and an Index of Contributors. What you won't find are budget hotels, American fast-food franchises, newsagents, or 24-hour chemists (pharmacies) reviewed by backpacking college students, traveling salesmen, lorry drivers, or tourists from the Midwest. This is a genteel publication.

LONDON is a delightful and uncommonly intelligent sightseeing resource for those of us who've been to the city often enough to have exhausted the usual tourist activities and are left with making silly faces at the Buckingham Palace guard to try and crack his reserve. And besides the information that might be considered usual for each of the listings, the contributors also provide tidbits of arcane information that the casual visitor would likely not know or learn, as in the following example.

Regarding Oxford Street: "Plans drawn up in 1972 to transform Oxford Street into 'a tree-lined paradise' must have fallen down the back of somebody's sofa, because the busiest street in Britain can still ... make you lose the will to live - mainly at Christmas, when bright-eyed shoppers ... spill out of the ground at Oxford Circus and congeal in a fog of bus fumes and freshly roasted caramel nuts ... Nick Leonidas, blinded by yellow fever as a child, has busked here since 1981: five days a week, 52 weeks a year, 11am to 7pm with a half-hour break at three."

LONDON in hand, I'm ready to return to my favorite city - now.

This new series is indeed a revelation: I bought "City Secrets London" after being most impressed with "Rome" and "Venice, Florence and Italian Cities", and London edition did not disappoint.

In the world where simplification is all the rage, these little books seem like a welcome greeting from a bygone era. "No nonsense" books they are not: some people may call these guides unashamedly elitist. Most of the contributors seem so knowleadgeable that many readers may feel the whole content is too high-brow for them. I would be disappointed if this impression were to scare readers off. However, author's decision not to dumb down anything has to come at a cost, and if that cost is losing readers who expect a dumbed-down quick cheap-and-cheerful guide to London of Beefeaters and "Buckin'-Ham" Palace, so be it.

Please do not mistake this for a proper guide which will give you general getting-around, hotels, eating-out and tourist highlight guidance. For this, you'll be better off with Eyewitness London. City Secrets is for people who basically know the city but want to find out little quirky things that other people miss (quite predictably and justifiably, because not everyone has time for in-depth look).

City Secrets is all about the stuff that all really good human guides use: nuggets of information, crafty access to places, best-view routes and other things which make all the difference between an average guided tour and a really memorable experience.

Contrary to what many casual travellers believe, London - although not blessed with relaxed Parisian charm or haunting and menacing spell of Florence - can be very cosy, friendly and pleasing to the eye and to the soul. If you think you like London and if you are likely to visit the city more than once in your life, you'll definitely need this book.